This week we relaunched the PerfectVision Charity Golf Classic — the annual tournament that benefits the Boys & Girls Club of Central Arkansas. It's a rebuild we're proud of, not because it was technically complicated, but because the old site was quietly costing the tournament the thing it exists to do: raise money.
This post is the before-and-after, and the thinking behind the redesign decisions.
The problem with the old site
The previous site wasn't broken. It loaded, it had a registration path, it listed sponsors. But it had drifted into being an event archive rather than a fundraising platform.
Look at what greeted a first-time visitor: a rotating photo slider, a "thank you for making the sixth annual event a success" message, and a full leaderboard of the previous year's winners by course and flight. All of that is lovely for past attendees. But for a corporate sponsor landing on the page in the spring deciding whether to commit $5,000–$100,000, it answered the wrong question. It said "here's what happened last year" when the visitor was asking "why should I give this year, and how?"
The information architecture reinforced the problem. The navigation — Home, Event, Gallery, Videos, Sponsorships, Boys & Girls Club, Contact — buried the two actions that matter (sponsor, donate) among archival content. The donate prompt was a thin banner. The sponsorship path required hunting.
What we changed
The rebuild kept the platform — WordPress with WooCommerce — but rethought what the site is for. Every decision pointed at one question: does this help a visitor become a sponsor, a registrant, or a donor?
A mission-led hero instead of a photo slider. The new homepage opens with a single, focused statement — "Help shape brighter futures—one swing at a time" — over a clean image, with a single primary action: Sponsor. No carousel competing with itself, no "read more / sign up" button pair splitting attention. One message, one ask.
Co-branding that signals legitimacy. The new header carries both the PerfectVision and Boys & Girls Club of Central Arkansas logos. For a corporate sponsor weighing a five-figure commitment, seeing the beneficiary's brand front and center does more for trust than any amount of body copy. The charity isn't a footnote anymore — it's a partner, stated in the header.
A donate path that's always one click away. The Donate button now lives in the primary navigation, persistent across every page. The old site's donate prompt was a passive banner you scrolled past. The new one follows you.
Navigation built around actions, not archives. The menu now leads with the things a visitor came to do — Sponsorships, Event details, register — and folds the gallery and history into supporting roles. We removed the standalone "Videos" item that added a click without adding conversions.
Sponsorship tiers structured as real choices. As in the original build, each sponsorship level (Bronze through Titanium) is a distinct WooCommerce product with its own benefit package and price. A sponsor can compare tiers and check out without talking to anyone — and the organizing committee can see exactly what each sponsor purchased without a spreadsheet.
Three clean commerce flows. Sponsorship, team registration, and one-time donation are three separate paths. A donor who isn't attending shouldn't have to navigate a team-registration form to give $50. A golfer registering a foursome shouldn't wade through sponsorship tiers. Each audience gets a direct route.
The "why" behind keeping WordPress
A reasonable question: if we rebuild so much of our own work on Next.js, why keep this on WordPress?
Because the constraint that matters here isn't raw performance — it's who maintains it. The PerfectVision Golf Classic is run by an organizing committee, not a dev team. During tournament week they need to add a sponsor logo, push a date change, or update the schedule themselves, on their phone, between meetings. WordPress with Elementor and WooCommerce gives them that. A headless build would have handed them a better Lighthouse score and a worse Tuesday-afternoon.
This is the same decision framework we apply on every project: the right platform is the one that fits the team and the job, not the one that's fashionable. For an annually-updated, committee-managed fundraising site, WordPress is the right answer.
Under the hood
The relaunched site runs on WordPress 6.9 with WooCommerce powering the commerce layer, the Golfex theme with a child theme so styling changes survive theme updates, and Elementor for committee-friendly page editing. We wired in Google Site Kit at launch so the committee can see traffic, referral sources, and which sponsorship pages convert — data the old site never captured.
See it live
The relaunched site is up now at perfectvisiongolf.com. If you're in Central Arkansas, the tournament benefits a cause worth backing — and 100% of proceeds go to the Boys & Girls Club of Central Arkansas.
If you run an annual event, a fundraiser, or any site where the goal is conversion and the maintainers aren't developers, this is the kind of work we do. Get in touch — and take a look at the full case study for more on the build.
